Hello, I'm

Jade Eyraud

EMEA Marketing Manager

10+ years turning brand strategy into campaigns, events and partnerships across EMEA, for the drone-inspection pioneers at Flyability and, before that, some names you'll recognise.

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About

EMEA Marketing Manager at Flyability, leading regional marketing strategy and execution across campaigns, events, and partnerships for indoor drone inspection solutions.

With 10+ years across marketing, communication, sales, and project management, I enjoy working with cross-functional teams and partners to drive shared goals. Having built my career between Paris and London, and based in Lausanne since 2023, I bring strong cultural awareness, adaptability, and a collaborative approach to international environments.

10+ Years in marketing & communication
EMEA Region I lead at Flyability
3 Home cities: Paris, London, Lausanne

Experience

The brands I've built for

EMEA Marketing Manager
Nov 2023 – Present

Flyability · Paudex, Switzerland · Automation Machinery
- Develop and execute the EMEA regional marketing strategy aligned with sales targets, supporting CHF 13.2M regional revenue goals.
- Drive pipeline growth through lead generation, conversion optimisation, and localised campaigns across EMEA markets.
- Build and manage the EMEA marketing roadmap with product, content, demand generation, and sales teams.
- Lead regional events, reseller marketing relationships, and strategic partnerships, with a focus on the Nuclear industry.
- Manage regional marketing operations, KPI reporting, stakeholder communications, and annual budget.
Retail Account Manager
Apr – Nov 2022

TerraCycle Europe · London, UK · Environmental Services
- Managed a B2B client portfolio, leading the development and execution of recycling programmes at major European retailers.
- Partnered with key stakeholders to ensure best-in-class implementation of brand activations.
- Built post-programme performance analysis and made recommendations for retail revenue growth.
- Worked cross-functionally with Account Management, Sales, Operations, Materials, Marketing, PR, Legal and Finance, also at Global level.
Marketing Project Manager
May 2021 – Mar 2022

TerraCycle Europe · London, UK · Environmental Services
- Managed B2C and B2B digital marketing campaigns to promote TerraCycle's services.
- Launched free national recycling programmes and led brands' marketing plans.
- Monitored marketing surveys and reports, adjusting strategy to market specificities.
- Met project requesters to translate briefs into technically and time-feasible deliveries, working with Creative, Content, Digital, Account Management, and Sales.
Retail Marketing Coordinator
Aug 2019 – Apr 2021

Clinique · The Estée Lauder Companies · London, UK
- Delivered retailers' strategy with a 360° approach for all activations on the marketing calendar.
- Led the development of promotions across all retailers; designed locally produced POS material and managed print buying.
- Implemented cultural life moments (e.g. Lunar New Year) and organised bi-annual key retailer and sales meetings.
- Worked cross-functionally with PR, Sales, Social Media, CRM, E-Commerce, and VM; managed budget.